ESPN.com/SportsBusinessThis week, sports-related companies reported sales declines for the second consecutive year.
The NFL and the NFL Players Association are among the big names that reported disappointing third-quarter sales results.
NFL revenue fell 10% year-over-year.
In its most recent earnings report, the NFL said its NFL Network revenue rose 5% in the third quarter, while its pay-per-view and online-only revenue rose 7%.
The NFL is scheduled to host the Super Bowl on Feb. 5 in Glendale, Ariz.