When it comes to Fox Sports Go, the NFL and NASCAR aren’t exactly known for sharing a single, singular app.
The NFL’s app is owned by Google, while NASCAR’s app has been bought by Microsoft.
The NBA’s app, for instance, is owned and controlled by ESPN.
But when it comes time to go out to the track, you’ll need to use both of those platforms.
On Thursday, the two sides were on opposite sides of the sports content wars, as both teams launched competing apps that offer different perspectives on live sports.
And both apps have sparked heated debate, with fans calling for the NFL’s to go on strike to make the app more accessible to fans, and NASCAR’s owners arguing that the league should just go to Google and let them make it happen.
Fox Sports GO is an app that offers fans a chance to watch their favorite sports events live, but the NFL is taking aim at the NHL and NASCAR, too.
“The NFL’s not even trying to do anything to make its app better, the NHL is trying to make it better,” NFL Vice President of Business Development and Communications Jay Pasquale told reporters Thursday.
“We are taking the issue very seriously and we will fight hard for the league’s interests, and that is what we’re going to do.”
Fox Sports is not the only network to launch competing apps to bring fans closer to the action, but it is one of the most aggressive.
The AFL-NFL Live app was launched by the AFL-CIO and the NFL Players Association in late 2017.
It provides a similar experience to that of Fox Sports, but instead of watching the action on television, fans can watch live streams through the ESPN app or Fox Sportsgo app.
But unlike the NFL, the AFL has not launched a separate app.
And unlike the NHL, the NASCAR’s apps have not gone live on the App Store.
The NHL has been very vocal about the app, with the NHLPA last year calling the app “a bad idea” and a “total waste of time” in a letter to Apple CEO Tim Cook.
The League also says that it is working on an app for its owners, which would be a direct competitor to the NFL.
“It’s the wrong way to go,” said Rick Reilly, a sports business analyst at the Sports Business Journal.
“They’re taking a lot of heat for it.
They’ve done nothing to improve the experience for their fans.
They’re trying to take away something that’s important to them.”
Fox’s app will be launching in late 2018, and NFL Commissioner Roger Goodell has already said he will “absolutely” approve it.
The new app will reportedly be able to stream highlights from every live game and the highlights will be available to viewers in 1080p on the NFL App Store and Fox SportsGo app, according to Fox’s official release.
The league also wants to add another app to the mix.
“Fox Sports GO has the potential to revolutionize sports viewing,” NFL Commissioner Pete Rozelle said in a statement Thursday.
“[The league] is excited to add this additional app to its network that will allow fans to watch all of the action live.”
But Fox’s commissioner and the NHL are fighting a losing battle.
ESPN’s MLB app was available on the Apple App Store from July 2018 to September 2020, and was downloaded more than 200 million times by fans.
But while the MLB app had a dedicated sports section, the NBA app has no dedicated sports sections.
Both apps, according a spokesperson for the NBA, are intended to serve as “fantastic first-steps” in the integration of sports content with the NFL app.
However, that doesn’t mean the two apps are on the same page.
The MLB app, which will feature a new “sports section” in addition to the “play by play” and “game preview” sections that are currently available to the MLB App, is meant to complement the NFL game by game section, which the NBA already has.
“With the addition of a new Sports section, we’re excited to make sure fans will get the latest sports coverage,” the MLB spokesperson told Ars.
“And with our app, we’ll continue to provide the most relevant, comprehensive, and entertaining coverage of all the top sports events.
We’ll continue making this experience even better.”