Aussie sports broadcaster Fox Sports is moving into the UK for the first time, after a long and contentious battle with a consortium of sports broadcasters that owned the rights to air the Fox Sports brand in the UK.
Fox Sports will operate out of London’s Royal Arena and Sports Direct, the country’s second-biggest retailer, has secured a 30 per cent stake in the company, which will be called Fox Sports One.
The move will see Fox Sports take over the UK channel’s current rights of broadcasting on its channel, Fox Sports, and in-home audiences.
“We are pleased to be able to take our current channel and develop it in a way that is as innovative as possible for Australians,” Fox Sports CEO Richard Harding said.
“Our vision is to be a true global broadcaster that delivers high-quality sports programming to a broad audience, while keeping the channel relevant to the unique Australian needs of our audience.”
“Our team is looking forward to continuing to grow the sport and sport content in our portfolio as we move forward with the launch of Fox Sports in the United Kingdom,” he added.
“The new channel will provide audiences with a high-definition experience that will include a unique and unique sports experience across our network of channels and in the homes of Australian fans.”
The deal was negotiated between Sports Direct and the Australian Sports Media Association (ASMA), which represents more than 30 of the countrys largest sports broadcasters, including Fox Sports.
The deal is expected to be announced in the coming days, with the announcement expected to come at the end of this month.