SportsSouth has announced the launch of a online store, Big 5 Sports, in conjunction with Fox Sports Australia.
The new online store will sell Big 5 Sport products including gloves, boots, gloves and shoes, as well as other Big 5 sports apparel and accessories.
The online store is the brainchild of Fox Sports SA chief executive Mark Lewis, who previously co-founded the Australian Football League’s (AFL) Sydney FC, AFL West Coast and AFL North.
The Big 5 store is a joint venture between Fox Sports Sports SA and Fox Sports Online, which has been operating as a business in Australia since June.
The deal is expected to generate significant revenue, as the Australian Big 5 and Fox SPORTS SA have agreed to buy the online retailer in a deal worth about $300 million.
The new online shop will offer a range of products including footwear, gloves, gloves accessories, hats and sportswear, and is designed to complement existing Big 5 online retail outlets and offer new opportunities for consumers and retailers alike.
Fox Sports Online currently operates as a separate business, but will be merging with Fox SPORTS South as part of the new deal.
The Australian Big Five is currently in its third season in the AFL, having secured the league’s best record in 2017.
Its success has been based on a strong brand that has included high-profile stars like Brett Deledio, Tom Lynch, Andrew Swallow and Jordan Murdoch.
FoxSportsSA chief executive officer Mark Lewis said the move to launch a new online retail channel with the new Australian Big5 would further expand the brand and ensure customers had access to the latest Big 5 products.
“I’m delighted to see the Big 5 launch its online store,” Lewis said.
“It’s a huge win for the Big Five brand, and a great opportunity for consumers to find a Big 5 product that they can’t find anywhere else.”
This is just the latest example of how the Big5 is a vital part of Australian sporting culture and we look forward to a continued partnership with them and their customers.
“Read more about sports,sports south,foxsports,south australia